WebTrafficWire.com

In today’s WebTrafficWire.com tip, we’re going to look at a couple of tools that the major search engines have that you can use to research your website and improve its rankings.

The first thing we are going to look at is links – the backlinks that are showing up as indexed and linking back to your particular website.

Go to Google, and type in link, then a colon and your domain name.

Example

link:foxnews.com
Google comes back with 28,700 links to foxnews.com

Next, search Yahoo.com, changing the search to linkdomain:foxnews.com and see what they have. Yahoo returns 6,448, 477 backlinks to foxnews.com – a very large difference, compared to Google.

I have found that Yahoo does have a much larger inclusive mix of backlinks, and it is more representative of the links back to your website. So, when you want to look for backlinks, use the Yahoo search.

Example: you want to set up a website to do with dance lessons. One of the important decisions that you make when you set up a website is the title of the page. Go to Google and type in allintitle, then colon, then dance lessons.

allintitle: dance lessons - Google comes back with 112,000 websites that have “dance lessons” within the title of that particular webpage.

You can use this to learn exactly what your competition is, and to determine what the best keywords to use would be when developing your own website’s title.