The Importance of Domain Name Selection
Today’s Traffic Tip: Domain name selection
Many times this is the very first thing that is done when a website is built or the whole concept is started. It is a very, very important option a person has when they first build their site.
The important thing is that you have your main keywords as part of your domain name, and ideally, you want the first word in your domain name to be a main keyword.
It’s easy to tell this by looking at what Google prefers:
Example 1, search term “sailboat”: The ideal domain name boats.com is the first one listed. If you look at any of the top listings: boattrader.com; boatsdepot.org; iboats.com; boatus.com – most of these have the keyword in their main domain name, or they have used it in a particular boat-related file, as in myspace.com/boatmusic.
Example 2, search term “sailboat”: sailboatlistings.com; en.wikipedia.org/wiki/Sailbuyersguide.com; sailboatowners.com; sailbuyersguide.com; fxsails.com: keywords sailboat, sail, and sails are all used.
Example 3, search term “videos”: videos is used in domain names, but it’s also used within subdomain names: video.google.com; videos.myspace.com; stupidvideos.com; digg.com/videos; video.aol.com.
Obviously, Google has a very strong preference for keywords within your domain and for page names with keywords that are within your website.
You must be logged in to post a comment.