Video - Keyword Research Using a Google Tool
In today’s WebTrafficWire.com tip, we’re going to look at the useful tool contained within Google that can help you research your niche and discover keywords that you could use in developing your web pages.
To start, search for “keywords” on Google. First result returned is Google AdWords Keyword Tool, an external tool. Click on the link for this tool, https://adwords.google.com/select/KeywordToolExternal.
Example: enter “dance lessons” into the search box, opt to “Use Synonyms,” and then click to “Get Keyword Ideas.”
After a few seconds, Google returns keywords related to term(s) – sorted by relevance. They give you information on Competition, Search Volume for last Month and Average Search Volume as a general guide.
Note: keyword “dance lessons for children” has no competition. This is a perfect example of how you can find a small niche, and exploit that.
Note: keyword “dance studio” has many competitors, but “the dance studio” has hardly any.
For “Professional dance lessons,” there isn’t even any data, because nobody is competing in that particular niche. Although there was not a lot of traffic for this keyword last month, there is an average demand for it.
As you go through the list, you can see this tool will come up with literally hundreds of keyword phrases and their related information. “Dance lessons” came up with 150 results, plus 50 more below for a total of 200 keywords.
You can use the Keyword Tool to generate ideas based on descriptive words or phrases, or you can use your own website or to the right, enter the URL of a competitor’s website.
Example: enter http://www.countrymusicland.com in the webpage URL search bar, then check to “include other pages on my site linked from this URL.” Click “get keyword ideas.”
Keywords are returned, sorted by relevance and you again have advertiser, last month’s search and average search volume information. 5 results are returned for the first category, then and additional 84.
From Looking at some of these additional 84 pages throughout the CountryMusicLand.com website, several Brad Paisley keywords are returned, and Rascal Flatts and Kenny Chesney.
This is a very simple way to find keywords that you can use to grow your website. You can also use it to see exactly what keywords your competitors are using.
